B
Ecosystem Profile
BaD Mktg
A marketing agency founded by Ian Buck and Yotam Dor that specializes in creating marketing strategies and content.
1
Dispatches
Apr 25, 2026
Last Signal
Full Coverage Archive
AI Architecture Reshapes Agency Model: BaD Mktg Builds Proprietary Tools for Accelerated Creative Work
Development and use of proprietary AI tools (BaD Ideas and 'Goodie') for content generation, client brief processing, and administrative workflow automation.Apr 25, 20262 min
AI Architecture Reshapes Agency Model: BaD Mktg Builds Proprietary Tools for Accelerated Creative Work
Ian Buck and Yotam Dor, the founders of BaD Mktg, have engineered a compelling case study in digital disruption. By founding their agency on a principle of rejecting traditional, time-based billing and fully e...
↗ BaD Mktg's strength lies in building proprietary AI architecture (BaD Ideas, Goodie) to create a private, deeply integrated workflow that not only enhances creative speed but also eliminates administrative friction, enabling a tiny team to achieve the operational scale of a large corporation.