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Company Profile
BaD Mktg
A marketing agency founded by Ian Buck and Yotam Dor that specializes in creating marketing strategies and content.
Canadian company (ON)1
Dispatches
Apr 25, 2026
Latest story
Editorial lens
Why Boreal Signal tracks this company
We track BaD Mktg to understand how its decisions in development and use of proprietary ai tools (bad ideas and 'goodie') for content generation, client brief processing, and administrative workflow automation. affect the market and its Canadian operations.
Profile facts
- Coverage focus
- Development and use of proprietary AI tools (BaD Ideas and 'Goodie') for content generation, client brief processing, and administrative workflow automation.
- Related stories
- 1
- Last reviewed
- Jul 31, 2026
Profiles are based on Boreal Signal reporting and are updated as new stories are published.
All stories about this company
AI Architecture Reshapes Agency Model: BaD Mktg Builds Proprietary Tools for Accelerated Creative Work
AI AgentsApr 25, 20262 min
AI Architecture Reshapes Agency Model: BaD Mktg Builds Proprietary Tools for Accelerated Creative Work
Ian Buck and Yotam Dor, the founders of BaD Mktg, have engineered a compelling case study in digital disruption. By founding their agency on a principle of rejecting traditional, time-based billing and fully e...
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