Thri5 Raises $5.4 Million to Scale Agentic AI Platform for Retail Operations

Thri5, an AI execution layer developer, has secured $5.4 million USD in seed funding to accelerate its go-to-market strategy and expand its team. The round was led by investors including Whitecap Venture Partners and Mistral Ventures.

The company’s mission centers on solving a persistent operational gap: the disconnect between an enterprise's central business strategy and the actual, ground-level execution within retail stores. Founded by co-founders Jeremy Pee and Herman Paek, both ex-Loblaw Digital alumni with deep experience at major retailers like Marks & Spencer, Thri5 aims to bridge this divide using agentic AI.

Their platform is designed to understand complex physical work processes, identify specific points where value is being lost in the operational flow, and help teams implement corrective actions. The founders’ background suggests a focus not on theoretical AI potential, but on solving deeply rooted, measurable workflow inefficiencies common across large retail chains.

The initial proof point for this approach comes from a nine-week pilot project completed with Wild Fork Foods, where Thri5 reported delivering a three percent increase in sales. This quantifiable result positions the company to move toward broader rollouts targeting enterprise retailers across North America and Europe.

This funding validates the market demand for tools that treat operational execution itself as an AI problem. For large retail organizations, this means moving past simple point-of-sale upgrades; they are now looking for systemic platforms that can audit and improve entire value chains.